KRAUSE GROUP| Krause 2023 CSR Report
2024

ROLE: Art Direction / Design

A collaboration with the teams at NowNow and Krause Group.
Each year, Krause transforms their annual report into a creative and engaging experience by partnering with an artist to visually reflect on their year. In 2024, I worked with Krause to conceptualize and design immersive scenes and environments that embody the spirit of their brands, evoking familiarity, optimism, and a touch of imagination.

PROCESS|

The project was taken from concept to final execution, resulting in 13 sections unified by the theme of transformation. Working within a 3D visual style, I created a series of surreal, abstract vignettes designed to reinforce each subject’s message. The Krause logo served as the central anchor for every composition, acting as the foundation from which each visual evolved.

Software: Cinema 4d, Photoshop, After Effects

KGCSR_Morphosis_SH1A_SDG-Cover-layers_v1ref.jpg
KGCSR_Morphosis_SH2_SDG-Equality-layers_v1ref.jpg
KGCSR_Morphosis_SH3_SDG-Inequality-layers_v1ref.jpg
KGCSR_Morphosis_SH4_SDG-Climate-layers_v1ref.jpg
KGCSR_Morphosis_SH5_KrauseGroup-layers_v1ref.jpg
KGCSR_Morphosis_SH6_KrausePlus-layers_v1ref.jpg
KGCSR_Morphosis_SH7_DesMoines-layers_v1ref.jpg
KGCSR_Morphosis_SH8_ParmaCalcio-layers_v1ref.jpg
KGCSR_Morphosis_SH9_Vietti-layers_v1ref.jpg
KGCSR_Morphosis_SH10_EnricoSerafino-layers_v1ref.jpg
KGCSR_Morphosis_SH11_CasaDiLanga-layers_v1ref.jpg
KGCSR_Morphosis_SH12_Future-layers_v1ref.jpg

EARLY STUDIES|

Krause_ConceptFrame-02_v2cobi.png
Krause_Concept1CC_v3_2.png
Krause_ConceptFrame-03_v7-alt.png
2_EQUALITY_Clay_1cc.png
mats.PNG
KGCSR_SH4_SDG-CLIMATE_Concept-3_1.png
KGCSR_SH3_INEQUALITY_Concept-1_1.png
Krause_ConceptFrame_v4_1cc.png

C R E D I T S

Client: Krause Group, Jessica Hinman
Brand Design Team: NowNow, John Solarz
Art Direction: Brittnie Diamant
Design: Brittnie Diamant